In today's fast-evolving pharmaceutical landscape, data is the new currency of sucess. For one of the leading biotechnology companies, leveraging data became crucial to unlocking better performance and market access across its commercial divisions. Here's how ADA helped design and implement a powerful dashboard-driven solution that transformed decision-making and operational efficiency.

About the Client

The client is a prominent biotechnology company renowned for inventing, developing, and commercializing life-transforming medicined that cater to people battling serious diseases. With innovation at the heart of its operations, the company sought better visibility and control over key performances areas within its commercial functions.

Business Challenges & Requirements

The commercial arm of the company faced multiple challenges that required a data-centric approach:

• Tracking KPIs across various departments such as sales, patient support programs, field reimnursement management, and distribution networks.
• Enhancing market access by identifying areas for improvement and aligning strategies accordingly.
• Building a centralized dashboard using Tableau to consolidate KPIs and insights across the different segments of the commercial wing.

ADA's Tailored Solution

ADA stepped in with a robust, data-driven strategy to tackle the client's pain points. The solution involved identifying core KPIs and building access-controlled Tableau dashboards across multiple verticals. These dashboards provided structured, real-time insights tailored to key stakeholder needs.

Key Dashboards Delivered:

• Building a centralized dashboard using Tableau to consolidate KPIs and insights across the differnet segments of the commercial wing
• Field Reimbursement Dashboards: Tracking reimbursement planning, team performance, account reviews, and detailed views of field activities.
• Patient Services Dashboards: Offering a program executive summary and insights into patient service operations.
• Brand Insight Dashboards: Highlighting brand-level KPIs including patient journey tracking, patient status, and patient support engagement. 
• Therapy Adherence Dashboards: Analyzing adherence program effectiveness and patient behavior.
• Specialty Pharmacy Dashboards: Monitoring specialty pharmacy performance, patient journeys, and distribution metrics.

Technologies Used

The solution stack included: 

• Amazon S3, Redshift & MWAA
• Informatica
• PySpark
• Tableau

These technologies were orchestrated to handle large volumes of pharma data, ensuring speed, scalability, and seamless reporting.

Outcomes & Impact

The result was a scalable and flexible dashboarding solution designed for the Market Access teams. It enabled them to:

• Monitor key business performance trends and KPIs.
• Drive data-backed decisions based on metrics like conversion rates, time to fill, and distribution efficiency.
• Improve alignment across departments with visual, role-based insights.

By turning complex data into actionable insights, ADA empowered this biotech leader to sharpen its market strategies and enhance operational transparency. This case is a testament to how data visualization and performance tracking can become a game-changer in the healthcare and pharma sector.

Need better visibility across your commercial teams? Let's build your dashboard solution. Contact us today.